Analyzing Booking Pace to Find Opportunity

Apr 12, 2017Business Cases0 comments

It is December 1st. We need to understand if booking pace (room nights, ADR and revenue) is picking up strong enough for the following January at the most granular levels (days of week, rates, market segments, etc.) so that the most targeted opportunities are identified to increase revenue.

It has been identified that the real opportunity in January is in weekday (Monday-Thursday) sales, as the overall weekday booking pace is up marginally by €13,975 but dragged down by declines of €16,876 and €11,580 in the BAR and Negotiated Corp segments pace. This is where the imminent opportunity to increase revenue in January resides as of December 1.

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