Why Us?

We are hoteliers and business strategists who understand how to apply the right technology in the right context to help you advance your decision-making culture and improve results.  This is hotel Business Intelligence, and this is what we do. 

Meet Our Leadership Team

Our leadership team has over 60 years of combined expertise in hotel revenue management, sales & marketing and business intelligence; including executive positions in some of the world’s largest hotel brands, experience spanning the globe across all hotel segments and extensive expertise in the areas of data science, business intelligence development and database architecture.

Apo Demirtas, Ph.D.

Founder and CEO

Shilpa Vishwanath

Architect – Data & Application

Sameer Umar

VP Customer Success


For three consecutive years, HotelIQ has been named the Best Business Intelligence Tool in HotelTechReport’s HotelTechAwards. Leveraging a global community of over 24,000 hoteliers from over 200 countries, the HotelTechAwards are the industry’s only data-driven awards platform, with winners based on client reviews.

Customer Focus

From the first interaction with a new client, our implementation team takes a customer-focused approach to ensure their success, using a mix of industry expertise and technology to optimize the solution for each client’s needs. This carries over to our support team, who uses their deep product knowledge paired with in-app guidance and online training resources to help users get the most out of HotelIQ.

In recognition of this, we’ve received HotelTechReport’s Level 1 Global Customer Support Certification for investments in tools, processes and strategies to ensure our clients’ ongoing success. The GCSC certification assesses technology vendors along four key dimensions: pre-emptive support, reactive support, coaching/success and client validation to provide hoteliers unprecedented levels of transparency to more easily identify top technology partners.


"We've been exceedingly pleased with HotelIQ as a vendor. The product is an excellent value, the team provides fabulous service and the access to data the system provides has been instrumental to our organization. Make sure to take full advantage of the team's expertise during set up."

– Corporate Director of Marketing, San Diego, USA

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